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5 Top Trends in Medical Packaging Design

By November 3, 2017 No Comments
  1. Less is more. Medicine is confusing, and by the time it gets to the consumer, it shouldn’t be. Medical packaging designers are using more white space, less text and simple anatomical images to make the consumer’s purchasing decision-making process, use of the medication and loyalty to the brand a no-brainer.
  2. Go bold or go home. Historically deep and royal blues were the mainstay of medical brands, representing physicians’ reliability for caring for patients after the fact. Now, vibrant colors more readily represent the patient’s ability to take steps on their own to truly thrive.
  3. Out-of-the-box thinking. Medicine doesn’t need to come in a box or a bottle. So long as packaging aligns with FDA regulations and brand standards, innovative looks are better for attracting consumers.
  4. Brand consistency. The good old-fashioned adage to stick to brand standards still stands. Multiple products under one brand with a singular look and feel have more stickiness in consumers’ minds.
  5. Now more than ever, the voice of the consumer is paramount in medical sales. The Voice of the Customer panel at the 2016 HealthPack revealed that the ability to quickly open packaging was top on customer’s minds. Conduct regular target market research and usability studies to ensure that packaging delights buyers, who are more discerning and demanding than ever before.