Marketing
May 15, 2018

Four Fixes for Slow Moving Projects

Delayed timelines and procrastinated approvals are common in every industry, and they often have a…
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Marketing
May 8, 2018

Where to Start When Overwhelm Strikes

Marketing in the medical device, life sciences and pharma realm means countless opportunities to promote…
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Marketing
May 2, 2018

Downstream vs. Upstream Medical Device Marketing

Too often, medical device marketers over-focus resources on downstream marketing: advertising, marketing or promotion of…
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Marketing
April 19, 2018

A New Look at VOC (Voice of the Customer Data)

Organizations have been capturing customers’ perceptions and preferences for their offerings for more than a…
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Marketing
April 6, 2018

Edge Strategy: Inspire the Marketing Team to Proactively Compete

The U.S. is the largest medical device market globally with a market size of about…
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Marketing
March 29, 2018

3 Tips for Switching Gears from B2B to B2C Marketing (and Vice Versa)

In an interview with marketing automation specialists Marketo, Stephanie Meyer, who not long ago headed…
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Marketing
March 21, 2018

Healthcare Consumerism, The Biggest Challenge Facing The Healthcare Industry in 2018

What is Healthcare Consumerism? Healthcare consumerism is the protection or promotion of the interests of…
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Marketing
March 13, 2018

10 Steps to Marketing Automation Success

Great marketing automation starts with a strong content-generating machine. It leads to increased market share,…
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Marketing
March 6, 2018

Will the Fear of Risk and Increased Regulation Smother Innovation? How a Thriving Culture Will Maximize Innovation

Viv recently spoke with Kelyn Lanier, Co-Founder and VP/Chief Strategy Officer at Praetorian Rx LLC,…
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Uncategorized
February 27, 2018

The Big Picture: Lessons Learned from Medtronic’s Growth Trajectory

According to 2017 data collected by Medical Product Outsourcing, last year Medtronic outpaced Johnson &…
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