Marketing
February 20, 2018

2018 SEO Trends for the Medical & Healthcare Industry

SEO has come a long way from the black hat days of link farming and…
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Marketing
February 15, 2018

4 Types of 21st Century Word-of-Mouth Marketing

When asked, “What are you currently doing for marketing?” in a 2017 survey administered to…
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Marketing
January 23, 2018

Love and Marriage: How to Seamlessly Integrate Sales and Marketing Efforts

The struggle is real. The sales department clamors for a particular deliverable, say, a whitepaper,…
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Marketing
January 18, 2018

HIPAA Compliant Digital Marketing

A provider utilizing your organization’s medical device on a patient snaps a quick photo, posts…
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Marketing
January 16, 2018

9 Tips for Producing the Best Medical Device Video

Video is the ultimate way to showcase a medical device, its impact on patient outcomes…
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Marketing
January 3, 2018

Your Competitors’ Secrets to Medical Device Marketing

In a 2017 survey of 23 marketing departments in the medical device industry, Viv uncovered…
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Marketing
November 10, 2017

Case Study: Revitalization of a Device’s Brand and Marketing Strategy

Challenge This medical device company came to Viv to revitalize the company’s brand, increase competitive…
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medical students at hospital
Marketing
October 6, 2017

Lightening Marketing: How to More Quickly Get Past Red Tape

Even the boldest medical marketing gets bogged down by brand guidelines, regulatory compliance, and legal…
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