MarketingUncategorized
July 17, 2018

Creating and Vetting Your Target Clientele

  An important factor in growing your organization is attracting the right kind of clientele.…
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Marketing
July 11, 2018

In Medical Device Marketing, You Must Embrace The “T Word”

Trust goes a long way in business, particularly in the medical device industry. Healthcare systems…
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Marketing
June 26, 2018

The Pros and Cons of Outsourcing Marketing Efforts

As organizations grow and continue to differentiate themselves to remain competitive, strategic decision-making is increasingly…
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Marketing
June 19, 2018

[GUIDE] Tap into LinkedIn

LinkedIn is a fantastic tool to reach your ideal audience and boasts a hefty 500…
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Marketing
June 13, 2018

What to Look for in Your Ideal Marketing Partner

When we begin talking with a new client, we often ask about their experiences with…
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Marketing
June 7, 2018

Who, Not What, Is Your Medical Device? Identifying Brand Personas

Who is Your Device? Over the past ten years, Viv has surveyed hundreds of individuals…
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MarketingUncategorized
May 31, 2018

How To Write Quality Content That Engages Potential Patients

Content is one of the most important ranking factors on your website when it comes…
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Marketing
May 15, 2018

Four Fixes for Slow Moving Projects

Delayed timelines and procrastinated approvals are common in every industry, and they often have a…
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Marketing
May 8, 2018

Where to Start When Overwhelm Strikes

Marketing in the medical device, life sciences and pharma realm means countless opportunities to promote…
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Marketing
May 2, 2018

Downstream vs. Upstream Medical Device Marketing

Too often, medical device marketers over-focus resources on downstream marketing: advertising, marketing or promotion of…
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