Challenge

Myobrace, an Australian-based company, came to Viv to increase exposure and brand awareness for its orthodontic device in the United States.

What Viv Did

After completing market research and reviving the brand for the U.S. market, Viv implemented a robust online marketing strategy that included search engine optimization, Google AdWords online advertising, and Facebook advertising targeting consumers and providers. Viv identified key markets within the U.S. to target based on the level of saturation for dentists that provided Myobrace treatment.

Results

Organic website traffic from the United States increased month-over-month and online advertisements averaged top positions over the life of the campaign. The click-through-rate averaged a strong 1.43% over the life of the campaign. The Facebook campaign yielded hundreds of likes and clicks and thousands of impressions among the targeted U.S. cities.