Challenge

Piezosurgery Incorporated came to Viv to revitalize the company’s brand.

What Viv Did

Viv completed market research by surveying medical device users and internal staff and analyzing data to create a brand foundation for the company.

Results

Viv created brand messaging and a mood board that represented the company’s target audience, the founder’s vision, and the actual medical device. Viv also created a strategic marketing plan to demonstrate which marketing tactics would be most influential among potential medical device users.