It’s no surprise that it’s easier to sell someone on a product or service when you are able to directly communicate with them, face to face. In-person appointments or meetings allow individuals to connect one-on-one with patients and customers to establish trust, build familiarity and establish a sense of comfort and ease. However, in-person sessions are not always an option when time, budget and location are considered.
Video is the next best thing.
Video marketing allows companies to showcase what makes their medical devices special, tell stories of life-changing transformation and show the benefits of the device, not in clinical terms, but in the bright eyes and big smiles of the patients and customers who have been positively impacted most.
Here are three ways to use video to market your medical device:
- Testimonial reel: Gather together 3-5 raving fans of the company to speak about why they love this particular device and how it makes a difference for themselves or their patients. When asked how the device has impacted themselves or their patients, they will light up and tell animated stories that will emotionally connect with other prospective customers and patients.
- Technical instructions: Create a series of videos that show how to use the device to keep customers and patients engaged, educated and satisfied. Knowing how to use the device and being able to train others or easily reference instructions will increase ease-of-use, reduce frustration and allow for more scalable growth for the company.
- Storytelling: The most important aspect of marketing nowadays is the story being told. Healthcare companies have an enormous opportunity to capture the life-changing devices being utilized each day to improve the lives of customers and patients. Use those stories to fuel marketing messages via interviews and before and after cases.
Video marketing has the potential to connect your product or device to millions of viewers. How are you using video marketing to boost business?