Marketing
February 20, 2019

The Rise of Big Data in MedTech

You’ve almost certainly heard the phrase “big data” being tossed around the healthcare industry for…
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Marketing
February 13, 2019

Marketing Buzzwords: What They Actually Mean and What Matters

Blockchain. Omnichannel. Influencer.   In marketing, you may hear words like these being tossed around…
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Marketing
February 6, 2019

How Programmatic Advertising Is Changing The Way Medical Companies Advertise

You may have heard the term “programmatic advertising” being tossed around in the last few…
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Marketing
January 31, 2019

Guide to Pre-Development Marketing

When devising the approach to selling your medical device, it’s imperative that marketing efforts stay…
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Marketing
January 23, 2019

How Artificial Intelligence is Shaping Medical Device Marketing

It wasn’t so long ago that artificial intelligence, or AI, was considered the stuff of…
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Marketing
January 16, 2019

3 Medical Device SEO Trends to Watch in 2019

The latest numbers suggest there are about 6,500 medical device manufacturers in the United States…
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Marketing
January 9, 2019

Staying on Top of New Regulations and Legislation

The medical device industry is poised to undergo some big changes in 2019, and many…
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Marketing
January 2, 2019

5 Ways Marketing in the Medical Device Industry Will Change in 2019

As we’ve previously mentioned, the med-tech industry is experiencing a remarkable level of momentum. By…
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Marketing
December 20, 2018

Medical Device Marketing Year in Review

2018 has been an eventful year for the med-tech industry, and there are no signs…
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Marketing
December 12, 2018

You’ve Been Burned by Marketing. Now What?

We often hear from medical professionals that they are apprehensive to work with a marketing…
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