Marketing
December 12, 2018

You’ve Been Burned by Marketing. Now What?

We often hear from medical professionals that they are apprehensive to work with a marketing…
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Marketing
December 6, 2018

The Power of One Brand

These are the top 3 most powerful brands in the world, as reported by Forbes:…
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Marketing
November 15, 2018

What 10 Years of Healthcare Marketing Experiences Means for You

Viv founder and CEO Wendy O’Donovan Phillips started her marketing career at an agency that…
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Marketing
October 17, 2018

2019 Aims to Be The Biggest Shift in Digital Marketing To Date

Viv has been working in the healthcare marketing space for over ten years and from…
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Marketing
October 10, 2018

Why Branding is Important

According to Brandingmag, branding Is defined as, “a marketing practice in which a company creates…
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Marketing
September 26, 2018

Marketing Diversification: Not All Marketing is Created Equal

While digital marketing gets a lot of attention these days, it represents only one part…
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Marketing
September 11, 2018

The 5 Traits of A World-Class Medical Marketing Team

Medical marketing is not for sissies. It takes the intelligence to properly utilize data from…
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Marketing
August 31, 2018

3 Not-to-Be-Missed Healthcare Conferences

Professional conferences are good for the brain. First, connection with others are neurologically beneficial. Matthew…
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Marketing
August 8, 2018

Using Video to Market Your Medical Device

It’s no surprise that it’s easier to sell someone on a product or service when…
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Marketing
July 31, 2018

What is a Mood Board and Why is it Important to Your Brand?

Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much…
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