October 17, 2018
2019 Aims to Be The Biggest Shift in Digital Marketing To Date
Viv has been working in the healthcare marketing space for over ten years and from…
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October 10, 2018
Why Branding is Important
According to Brandingmag, branding Is defined as, “a marketing practice in which a company creates…
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September 26, 2018
Marketing Diversification: Not All Marketing is Created Equal
While digital marketing gets a lot of attention these days, it represents only one part…
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September 11, 2018
The 5 Traits of A World-Class Medical Marketing Team
Medical marketing is not for sissies. It takes the intelligence to properly utilize data from…
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August 31, 2018
3 Not-to-Be-Missed Healthcare Conferences
Professional conferences are good for the brain. First, connection with others are neurologically beneficial. Matthew…
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August 8, 2018
Using Video to Market Your Medical Device
It’s no surprise that it’s easier to sell someone on a product or service when…
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July 31, 2018
What is a Mood Board and Why is it Important to Your Brand?
Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much…
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July 26, 2018
Identifying Your Competitive Advantage
Your brand’s competitive advantage is what your brand does best that no other competitor can…
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July 17, 2018
Creating and Vetting Your Target Clientele
An important factor in growing your organization is attracting the right kind of clientele.…
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July 11, 2018
In Medical Device Marketing, You Must Embrace The “T Word”
Trust goes a long way in business, particularly in the medical device industry. Healthcare systems…
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