December 12, 2018
You’ve Been Burned by Marketing. Now What?
We often hear from medical professionals that they are apprehensive to work with a marketing…
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December 6, 2018
The Power of One Brand
These are the top 3 most powerful brands in the world, as reported by Forbes:…
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November 15, 2018
What 10 Years of Healthcare Marketing Experiences Means for You
Viv founder and CEO Wendy O’Donovan Phillips started her marketing career at an agency that…
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October 17, 2018
2019 Aims to Be The Biggest Shift in Digital Marketing To Date
Viv has been working in the healthcare marketing space for over ten years and from…
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October 10, 2018
Why Branding is Important
According to Brandingmag, branding Is defined as, “a marketing practice in which a company creates…
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September 26, 2018
Marketing Diversification: Not All Marketing is Created Equal
While digital marketing gets a lot of attention these days, it represents only one part…
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September 11, 2018
The 5 Traits of A World-Class Medical Marketing Team
Medical marketing is not for sissies. It takes the intelligence to properly utilize data from…
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August 31, 2018
3 Not-to-Be-Missed Healthcare Conferences
Professional conferences are good for the brain. First, connection with others are neurologically beneficial. Matthew…
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August 8, 2018
Using Video to Market Your Medical Device
It’s no surprise that it’s easier to sell someone on a product or service when…
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July 31, 2018
What is a Mood Board and Why is it Important to Your Brand?
Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much…
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