February 20, 2019
The Rise of Big Data in MedTech
You’ve almost certainly heard the phrase “big data” being tossed around the healthcare industry for…
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February 13, 2019
Marketing Buzzwords: What They Actually Mean and What Matters
Blockchain. Omnichannel. Influencer. In marketing, you may hear words like these being tossed around…
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February 6, 2019
How Programmatic Advertising Is Changing The Way Medical Companies Advertise
You may have heard the term “programmatic advertising” being tossed around in the last few…
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January 31, 2019
Guide to Pre-Development Marketing
When devising the approach to selling your medical device, it’s imperative that marketing efforts stay…
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January 23, 2019
How Artificial Intelligence is Shaping Medical Device Marketing
It wasn’t so long ago that artificial intelligence, or AI, was considered the stuff of…
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January 16, 2019
3 Medical Device SEO Trends to Watch in 2019
The latest numbers suggest there are about 6,500 medical device manufacturers in the United States…
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January 9, 2019
Staying on Top of New Regulations and Legislation
The medical device industry is poised to undergo some big changes in 2019, and many…
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January 2, 2019
5 Ways Marketing in the Medical Device Industry Will Change in 2019
As we’ve previously mentioned, the med-tech industry is experiencing a remarkable level of momentum. By…
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December 20, 2018
Medical Device Marketing Year in Review
2018 has been an eventful year for the med-tech industry, and there are no signs…
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December 12, 2018
You’ve Been Burned by Marketing. Now What?
We often hear from medical professionals that they are apprehensive to work with a marketing…
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