Healthcare Marketing Articles

Marketing
March 20, 2019

Expanding Your Reach: The Value of Social Media in MedTech

While social media may not leap out as a leading method for medical device firms…
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Marketing
March 13, 2019

The Importance of Reviews in the Digital Age

Thanks to the wonders of the internet, the world is more connected, and consumers have…
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Marketing
March 5, 2019

The Importance of a Mobile-Friendly Website

According to Statista, over 50% of worldwide online traffic comes from a mobile device, and of…
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MarketingUncategorized
February 27, 2019

4 Fixes for Disjointed Marketing

Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics…
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Marketing
February 20, 2019

The Rise of Big Data in MedTech

You’ve almost certainly heard the phrase “big data” being tossed around the healthcare industry for…
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Marketing
February 13, 2019

Marketing Buzzwords: What They Actually Mean and What Matters

Blockchain. Omnichannel. Influencer.   In marketing, you may hear words like these being tossed around…
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Marketing
February 6, 2019

How Programmatic Advertising Is Changing The Way Medical Companies Advertise

You may have heard the term “programmatic advertising” being tossed around in the last few…
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Marketing
January 31, 2019

Guide to Pre-Development Marketing

When devising the approach to selling your medical device, it’s imperative that marketing efforts stay…
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Marketing
January 23, 2019

How Artificial Intelligence is Shaping Medical Device Marketing

It wasn’t so long ago that artificial intelligence, or AI, was considered the stuff of…
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Marketing
January 16, 2019

3 Medical Device SEO Trends to Watch in 2019

The latest numbers suggest there are about 6,500 medical device manufacturers in the United States…
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