Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much more go into the brand creation process. Beyond the hard facts and figures, though, is another brand-building tool: the mood board. A mood board is a collection of designs, images, shapes, symbols and colors that represent your brand. A mood board will typically stem from brand messaging or a unique value proposition, and from there, it will likely evolve into a style guide, giving the brand a foundation to go off of when creating new marketing materials, products and more. Having a mood board for your brand ensures all marketing and promotional materials are consistent and portray the same message.
Here are three more reasons to invest in a brand mood board:
- Collaboration becomes easier.
A mood board allows for the brand’s design principles to be clearly laid out, making it easy for anyone on the team to build materials consistent with the overall brand.
- Time is saved.
A mood board helps to build a library of approved images, patterns and fonts, saving time on managing opinions and approvals down the line. Instead of spending time deliberating over the type of look of a certain print ad should have, the mood board helps guide the process, getting your message to market faster.
- A strong visual framework is built.
When your brand’s look and feel is clearly communicated across your team, it makes any decision that affects your brand’s image a no brainer. You can rely on the mood board for inspiration and guidance.
The development of a mood board is an integral part of the brand-building process. Do the work upfront and save on time, money and frustration on future marketing projects.
Struggling with your mood board design? Contact Viv at 720-414-9660. We have designed mood boards for hundreds of brands to help them establish a design foundation.